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About HBS


During 14/12/2011, our section had combined with section 01 and carry out the Harvard Business School, HBS case study. Our main idea in HBS case study is about competitive among the famous handset manufacturer such as Symbian, Apple and others.
Initially we were in group of 5, but the discussion is only about 3 hours. Since there are a lot of group, we were required to reform our group from 5 peoples to 7 peoples. First, we are sitting group by group. After that we need to prepare a piece of paper and write our name on it to let lecturers and teaching assistant to know ourselves and this save a lot of time because we doesn’t need to introduce ourselves.
Lecturers had introduced themselves and show the slides they had prepared on the screen. There are 10 question distribute to 10 group of us. Every group leader is required to do sortition on the stage. Lecturers had prepared 10 piece of small paper which contain of the number of questions. My group gets the question number 2. The question is asking about what are the lessons that we learn from this HBS case study.
After the task had been given, we have 30 minutes to prepare our points. Since the time is limited, we are required straight to point and avoid the unnecessary elaboration. I am the first person to give a talk of my answer in my group. My answer is actually quite simple. One of the lessons that I had learned from this case study is about the important of creativity and innovative. What is the actual factor that causes the Apple success in mobile space in a short time?
Nowadays, the most popular hand phone definitely is iPhone. iPhone manufacturer, Apple put a lot of creative function and much better touch screen on their product. User of Apple products also can download many creative applications from Apple store through online. There are many interesting music can be downloaded through iTunes.
Users of mobile products are desire more creative and new product day to day. The creativity of Apple product had been success to fulfill user’s appetite and attract many people to purchase their products. The other competitors become hard to get back the market since the rise of Apple. So, what is the relation of this example with our life?
In term of success, we need always be creative and innovative. We should think differently and have a differently point of view when we do our jobs. It is helpful in our campus life as well as our career life. If we do everything same with others, then we will always just a follower. We should be have a target that is to be a person that followed by others.
The time is gold. I am just simple answer this question with “We need be creative and innovative to success in our life”. My group members are then answers the question with different opinion. Since there are 7 people shared one question, it is quite difficult to have totally different answer for one question. However, we try our best to finish our task. Other group are also present their answer very nice.
Time goes fast, after all groups had presented their answer, it is almost 6 pm. The HBS discussion is actually very relax. This is unexpected experience for me. Before the discussion, I though the situation should be serious and very formal. Since we have 2 humorous lecturers, the situation become very relax. We can hear a lot laughing during our discussion. Lastly, lecturers had make a conclusion and ending for our discussion. We were took several picture before we dismiss. It is a nice and memorable experience for us. We should appreciate it and hope our next case study will become better. Thank for viewing my journal.

What i think about ?

Based on our small survey and other information that search from internet, there are many negative perceptions on IT careers.

Database related careers are not well known by social compared to others IT jobs like software engineer. This phenomenon happens because the databases as well as database related career are not directly communicated with social. Databases are information that store inside computer. Only someone who expect in IT will have a contact with database. Since normal user won’t contact databases, the databases become less famous compared to others IT careers.

Although databases related career are not well known by social, but it is actually an important role in IT field. We can found that every system or software needs databases that contain all the command and data to execute. Professional or expert database administrators have responsible for the design, implementation, maintenance and repair of an organization’s database. They always doing backup for other IT career to ensure their program or system can execute smoothly.

Since databases are not well promoted by our country, there are more chances for us to get job compared to other IT career. In this modern world, many businesses started on internet. This type of business we called electronic business or e-Business. For example, DELL, a PC manufacturer and seller organisation opens their store online instead of a shop. To accomplished this online store, a large database are required as well as a group of people to manage the database. Those are our jobs. However in our country, expert databases careers are less since there are only few institutions offered course for database. So, we are more easily to get a job with higher paid after graduate.

Lastly, there are no best courses or best job in our life. To success, it doesn’t depend what courses I am taking, it is depend on how much effort I on it.  Difference courses will produce different expert in different field. We can’t lack one of them. So, I will try my best to get the best in my own field.

Result from our small survey~~

We have obtained several result based on our survey.
Total respond about our survey is 40 undergraduates students.
To view the responses about our survey, please kindly help us to complete this survey. Thank you.


Click this link for survey.

Link to Our Simple Survey

 Survey

We are conducted a simple survey about database system. Please kindly to hlep us complete it. Thank you.

Example of IT Related Job

Database Administrator 
responsible for the design, implementation, maintenance and repair of an organization's database.


Software Engineer
applies the principles of software engineering to the design, development, testing, and evaluation of the software and systems that make computers or anything containing software work.



Definition of database

  • Usually abbreviated DB. It is a collection of information organized in such a way that a computer program can quickly select desired pieces of data. Database can refer as an electronic filing system.
  • Database is a data structure that stores organized information. Databases usually contain multiple tables, which may each include several different fields.
  • It is an updatable storage of information of an application's world and managing software that conceals from the user the physical aspects of information storage and information representation.
  • Database is a collection of information that is organized so that it can easily be accessed, managed, and updated. In one view, databases can be classified according to types of content: bibliographic, full-text, numeric, and images.
  • Computer databases typically contain aggregations of data records or files, such as sales transactions, product catalogues and inventories, and customer profiles.

What is a database?